Hotpoint is the nation's leading appliance brand with the largest share of the UK market. It has also been voted as the nation's most trusted kitched appliance brand for the seventh year running in a Reader's Digest poll. Hotpoint is part of the Merloni Group who also own Indesit, Cannon and Creda. This means Merloni is the biggest player in the UK appliance market and therefore bring all the advantages a large nationwide organisation can offer in after-sales service and customer support.